HVAC Babes Illustrated Brand Identity and Social Media
Design Project Outline
HVAC Babes is a group of blue-collar ladies that work in the AC, heating, plumbing and home improvement space. They created the brand to help support other women in the industry. They wanted to incorporate an illustrated character into the design to help represent the “babes” in the brand.
Brand Personality
Hard working babes who aren’t afraid to get their hands dirty. If a guy can do it, we can do it better.
Brand Goals
Short-term the brand wants to grow their social media following and develop relationships with other industry babes. Longer-term they want to offer an online forum, community and job posting websites for women in the HVAC space.
Design Process
We wanted to illustrate a female character that would speak to the women in the HVAC space. Our babe has a little bit of everything: she’s got style and swag but she is still ready to get the job done.
Designs Included:
- Illustrated Character
- Logo with Tagline
- Colors
- Fonts
- Custom Social Media Designs
