Branding

 

High Quality Graphic Design for Your Brand and Social Media

Your brand is so much more than your logo and company name. Your brand is your visual identification with the world. It’s your opportunity to emotionally connect with your audience. Your brand represents your personality and vision. Therefore, before you can even begin designing a logo you must first develop your brand strategy.

Our Brand Strategy Development Includes:

  • Research Target Market
  • Competitive Analysis
  • Buyer Persona Development
  • Business and Marketing Goals
  • Brand Positioning
  • Messaging Strategy
  • Name, URL and Social Handles
  • Logo and Tagline
  • Design Fonts and Colors
  • Image and Video Aesthetic

Branding is all about you and your company. In order for our team to capture the real you and provide you with a brand design that you’re proud of, we have developed a process that is backed by years of research and experience.

1

DISCOVERY & RESEARCH: We love this part! We get to know you, your likes and dislikes, your company history, your mission, your products and services, your ideas, your mission and your goals. Once we have collected the initial information we do a deep dive into your competition, marketplace and target buyers. Understanding these elements is crucial to developing a brand strategy that lasts.

2

LOGO DESIGN: Utilizing the collected data, we will develop your first logo design. Our expert team will use their training and knowledge to generate a logo with a symbol, fonts and colors that speak to your audience and represent your brand personality. Once our internal creative team is happy with the first round, we will deliver it to you for review. Most logos go through 2-3 revisions before we get it just right.

3

TAGLINE AND MESSAGING: The logo is only one part of the visual brand. Generally the logo is the brand name and a symbol or interesting font. However, often times the brand name doesn’t represent the brand offering in its entirety. This is where a tagline comes in. The tagline can help explain the service offering, summarize the company mission or evoke an emotional response. Our creative team will work with you on a tagline that will help make your brand stand out from the competition.

4

BRAND STYLE GUIDE: Once the research is complete, the logo is designed and the tagline is developed, we will finalize and deliver your company brand style guide. This guide contains the approved: logo variations for print and digital marketing use, logo and complimentary brand colors, logo and website fonts, photography and graphic styles to reference when developing future website and marketing materials. This brand guide will be used to ensure all future designs are in-line with the approved brand style and overall aesthetic.

Why Consistent Branding Is So Important

Once your brand is created, where does it live? What are your plans for your business? Will you have a website? Run social media platforms? Create videos? Perform any marketing? What about print, will you create business cards? Anything you put your brand name on becomes part of your brand identity. If you aren’t consistent in name and design, prospects question if they are in the right place or looking at the same company. They can become confused or frustrated. This can create brand mistrust and reputation issues. And, ain’t nobody got time for that.

Our team understands the value in a clear and consistent brand identity across all platforms and channels of digital and print. We know that by taking the extra steps to ensure a cohesive brand design and message thought the entire brand portfolio, we are ensuring our clients have the best chance at a successful branding campaign.

Our Branding and Logo Design Services

Branding has the ability to evoke a memorable, emotional response. How do you want people to feel when they see your brand? How do you want people to remember your brand? If you want to stand out, create a positive response and stick in their memory – investing into a professional brand is imperative.

We care about creating a brand that you will be proud of. We do this work because we know we can make a difference.

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