Jenny Stradling Brand Logo and Personal Website Design
Project Outline
Jenny Stradling is the Eminent SEO co-founder and CEO. She wanted to create a separate website as a place to share her own thoughts and creative work. She wanted a personalized logo that would act as the main design element on her personal website and blog. She prefers a clean aesthetic and wanted to make the blog about the posts and images within.
Brand Personality
Jenny loves the color red, but as a marketer herself understands that red is a stop color and not ideal for a logo or main website color. She asked the design team to use red wine as the inspiration for the color instead. We personalized the logo even more by incorporating her own handwriting into the “JS” used in the symbol.
Brand Goals
Her immediate goal was to create a logo and brand guide she could start incorporating into her own creative work asap. Longer term she would like to be recognized as an authority and leader in the digital design and marketing space.
Design Goals
Our goal was to create a brand design that looked like it could be found on the cover of your mom’s classic cookbook, but keep the colors and font modern and vibrant to still draw in the millennial crowd
Designs Included:
- Logo
- Brand Colors
- Font Treatment
- Social Media Design
